The Founder

Leveraging technology and automation to power the delivery of insights


Having worked in brand, media and communications research for the past 10 years, I have a wealth of experience helping clients make impactful advertising and build effective campaigns.

Over this time the media landscape - and the way people consume content - has irrevocably changed. Advertisers now need to gather feedback, generate insights and optimise creative, all at a breakneck speed. However, the traditional practices used by the research industry have struggled to keep up as the pace of change has accelerated, causing a great deal of frustration.

This changing paradigm was the catalyst for us to undertake a complete re-evaluation of the tools used to measure advertising effectiveness, and develop new best practice thinking. We then designed and built the Sensecheck platform with this vision in mind.

Sensecheck leverages emerging technologies to create a smarter, faster and more cost-effective solution for measuring advertising effectiveness. With the marketing universe being transformed by the sheer volume of content that advertisers are producing at a rapidly escalating pace, Sensecheck delivers real-time insights which maximise the effectiveness of advertising.


Phil Toppi

Founder & Managing Director

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