When to use Sensecheck

Any question you have at any stage of the creative development cycle

Pre-market advertising questions...

  • Does my ad deliver against objectives?
  • Is my ad strong enough to run?
  • How can I optimise my ad to improve its performance?
  • Which ads in which channels will generate maximum ROI?
  • Will international copy work locally?
  • How should I spread my media budget across various copy?

In-market advertising questions...

  • Has my ad been seen? Do I need to invest more?
  • Is my ad wearing out? Can it be re-run?
  • How strong is my competitors’ advertising?
  • What can I learn to strengthen my creative in future?
  • Are my cut-down and re-edited ads working?
  • How can I justify media investment to the business?
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