Bad ads or average ads are a waste of money; people skip, block and ignore them. In contrast, emotionally engaging ads which make people feel happy, amused and inspired, drive conversation, social sharing and influence behaviour.
We help advertisers and agencies make more creative and more effective advertising. Our fully automated research platform delivers on-demand and real-time consumer insights, at a fraction of the cost of traditional market research.
The market research industry is extremely vast, so we don't try to be everything to everyone
The speed in which content is developed demands better, faster, and more cost-efficient measurement solutions
Emotional response is at the core of our framework, aligning with how humans actually make decisions
We offer a selection of self-service solutions, meaning there's an option available for any level of insight required
Our media-agnostic framework enables you to quickly compare the cross-channel performance of your campaign
Our self-service platform is simple and easy to use, meaning you don't need to be a market research expert
An administrator will review your test before it goes live
Respondents complete surveys in real-time
Reporting is delivered once your audience is collected
Emotions are powerful because they help simplify and guide decision-making, influencing behaviour in both the short and long term. Our framework was designed using the latest learnings from the behavioural sciences around how humans actually make decisions.
Emotionally engaging and meaningfully links to the brand
Positively influences thoughts, feelings and behaviour
Predicted emotional, brand and business impact
Traditional advertising research models struggle to adapt as new digital platforms emerge. So we designed a completely media-agnostic framework, enabling you to quickly compare the performance of your campaign across any channel, platform and format.
We offer a selection of self-service solutions, meaning there's an option available for whatever level of insight you require. We also offer volume discounts, so if you’re looking to conduct tests on a regular basis, get in touch to discuss our Enterprise Plan.
$1,500 +GST+ Consultancy Extra
$2,250 +GST+ Consultancy Extra